MEET the minds behind gera labs

ABOUT US

We're Gina and Maisa, bringing 40 years of combined expertise in transforming how sales and marketing deliver business results.

Our company name GERA comes from Old Norse. IT means "to act, do, make". that's exactly what we're here for.

We transform your sales and marketing potential into measurable results.

20%

According to McKinsey, research indicates that players that invest in AI are seeing a revenue uplift of 3 to 15 percent and a sales ROI uplift of 10 to 20 percent.
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Sales

COMMERCIALLY RELEVANT SOLUTIONS
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Marketing

MARKETING & COMMS ENHACENMENTS
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AI

CUSTOMIZED AI TOOL BOX & guardrails
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Gina Ordonez

"Gina's 20 years of professional experience was acquired from some of the world's largest companies (Citi, Intel) and market leaders in embedded systems (Wind River), and eye-tracking/XR (Tobii).

Gina is a board member in both AI and blockchain companies, and a recurrent guest lecturer at KTH (Royal Institute of Technology) since 2021 where she consistently emphasizes the importance of AI competence and up-skilling.

As an early co-founder of an AI company that builds services with synthetic voices, she identified a strong need of advisory in AI to company leaders, leading to her idea to found Gera Labs."

Maisa Korhonen

"Maisa bridges enterprise marketing strategy with AI innovation. She has experience both from big corporations (H&M, Nordea) as well as startups.

Her unique background lets her understand both the big-picture needs of large organizations and the agility of startups.

With experience from both femtech and marketing tech startups, Maisa helps teams navigate the AI landscape while protecting brand integrity.

Maisa is passionate about the efficiency gains AI can bring without compromising brand authenticity. This is what she wants to share with other marketers and business owners."

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PLACES AND EVENTS WE'VE SHARED OUR EXPERTISE

Free Consultation

Learn more how we can help you with AI strategies.